Catrion

Expanding Frontiers

“Diversification is about envisioning CATRION as a multifaceted entity that can capture various opportunities”

- Wajdy M. Al Ghabban Chief Executive Officer

Diversification objective: generate 50% of revenues from non-aviation activities

Key Strategies

Diversification across markets, services and industries to grow Integrated Hospitality
Growth opportunities through giga projects
M&A activity to enter high-potential segments inorganically
Strategic enablers, such as automation and digitalization, to optimize Inflight Catering (IFC) & Integrated Hospitality (IH)
Growing the role of laundry services, and strengthening Hajj & Umrah and corporate hospitality offering

Diversification Opportunities

Diversify revenue, consumer base and labor force
Leverage synergies and emerging growth opportunities
Generate parallel revenue streams
Capitalize on economies of scale, through existing capabilities such as SAR 1 BN procurement scale, CPU and large-scale food preparation
Enhance cost competitiveness and operational efficiency
Forge new partnerships and networks

Benefits

Increase prospective consumer and partnership pool
Nurture new strategic opportunities for CATRION partners
Create additional value for shareholders and employees
Raise competitiveness along the CATRION value chain
Stabilize revenues and mitigate risk, for the benefit of all stakeholders

Strategic Tools for Diversification Success

Simplified | Lean | Integrated

Processes

Create an environment that fosters strong team engagement.
Reward and promote cooperation and ownership.
Design and implement a competencies management system.

Innovation | Experience | Loyalty

Customers

Improve customer experience and customer care: Establish a complaint management protocol.
Improve quality: Set quality benchmarks for IFC and IH.
Redesign our current offering towards innovative and/or sustainable product lines.

Growth | Diversification | Profit

Financial

Increase revenues and secure new airline customers.
Optimize OPEX and enhance profitability.

Collaboration | Competence | Team

Organisation

Implement an integrated and automated company-wide information system (ERP for workflow management).
Digitalize our processes, including operations.
Simplify internal processes by applying lean management culture across the business.
Automate operations to capitalize on productivity and quality gains

Promote modernization and lean culture with clear governance.

Focus on innovation and added value to enhance our customers' experience and loyalty

Accelerate diversified profitable growth, and capture mega projects to grow shareholder returns.

Empower through collaboration and capability-building for a competent and engaged team.

Vision 2030 Alignment

CATRION