Diversifying Growth, Accelerating Leadership
Anchored in two core pillars, ‘Diversify & Accelerate’ and ‘Building on Existing Capabilities’, this strategy focuses on maintaining market leadership in in-flight catering,
scaling up integrated hospitality services, and venturing into new growth opportunities across healthcare, events, and other emerging sectors.
By enhancing operational efficiencies, fostering strategic partnerships, and adopting a customer-centric approach, CATRION is committed to aligning its efforts with Saudi Vision 2030,
diversifying its revenue streams, and driving sustainable growth. This forward-looking strategy underscores CATRION’s ambition to redefine industry standards and strengthen its position as a trusted leader in hospitality and catering excellence.
01
Diversify and Accelerate
| Strategic Objective | Become the National Champion for Catering in the KSA | |||
|---|---|---|---|---|
What |
Maintain Market Leadership in In-Flight Catering |
Scale up in Integrated Hospitality |
Integrated Agility and Adopt a Customer Centric Approach |
Explore New Opportunities |
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02
Building on Existing Capabilities
| Food Procurement | Food Preparation and Operating Kitchen at Scale | Value Add Food Preparation | Operating within the Travel Channel |
|---|---|---|---|
| Established procurement scale of SAR 1.2 Bn, with strategic relationships with key vendors. | Operates 1 CPU and 6 kitchens with end-to-end service offering including menu planning and food delivery. | Large central production unit with capacity to produce 300k+ meals / day. | Knowhow of the travel channel operations including in-flight catering, lounges, on-board retail, and on-ground retail. |
Strategy Execution Roadmap
Operating Environment and Risks